News

Atlanta, GA – July 3, 2025 – Parktown Living’s Senior Vice President Patti Higgins was recently featured in ApartmentBuildings.com’s article “Multifamily Hotelization: Busting Myths, Supporting Realities,” which examines how hotel-inspired design and service strategies are influencing the next era of multifamily operations. The piece brings together insights from industry leaders to clarify common misconceptions and highlight what residents truly value in today’s rental communities.

Drawing on her experience leading Parktown Living’s management platform of 4,600 units across the Carolinas, Georgia and Texas, Patti offers a grounded, operations-focused perspective on how hotelization can enhance resident experience without unnecessary extravagance.

Hotelization Starts with Emotional Design

Patti underscores that hotelization is less about high-end amenities and more about thoughtful, resident-centered environments.

“These are people’s homes, not hotels,” she explains. Her approach prioritizes emotional design, comfort, and connection, elements that create communities where residents feel supported and engaged.

A Strategic, Scalable Approach

Patti also reinforces that successful hotelization doesn’t require excessive spending. By understanding renter expectations and prioritizing enhancements that matter most, operators can elevate the resident experience while remaining disciplined with resources.

Residents Want More Than Four Walls

The article further explores a growing truth in multifamily: experience matters. Patti notes that residents increasingly seek lifestyle value, whether through well-planned gathering spaces, flexible work areas, or intentional programming that fosters community.

Hotelization, she notes, reflects long-term shifts in how people choose where to live, not a passing design trend.

Read the full article here: Multifamily Hotelization: Busting Myths, Supporting Realities

About ApartmentBuildings.com

ApartmentBuildings.com is a national digital publication and industry resource dedicated to covering trends, research, and insights across the multifamily real estate landscape. Through market analysis, executive interviews, and expert commentary, the platform provides owners, operators, investors, and developers with timely perspectives that support informed decision-making in an evolving industry.

About Parktown Living

Parktown Living is a multifamily property management company built on an ownership mindset. Founded by the principals of Investors Management Group (IMG), the firm was created to address the misaligned incentives common in traditional property management models. Parktown Living combines hands-on execution with institutional standards to deliver strong resident experiences, transparent reporting, and consistent performance for owners. The company manages communities across Texas, Georgia, and the Carolinas, with a focus on protecting asset value and driving long-term results.