News
Parktown Living Featured on Property-Level Culture in Multifamily
Atlanta, GA – April 22, 2026 – Parktown Living Senior Vice President Patti Higgins was recently featured in ConnectCRE, contributing insight on why property-level culture has become one of multifamily’s most important competitive advantages.
The piece draws on perspectives from leaders across the industry, including executives from JLL, Stream Realty Partners, and Excelsa Properties. Higgins offered insight grounded in our day-to-day operations and the philosophy that drives how our teams show up for residents.
Her core message is straightforward. Great culture isn’t something you mandate from a corporate office. It starts with on-site teams that genuinely enjoy their work and take pride in the property they manage. When that foundation is paired with clear expectations and standards, teams develop accountability to each other and to their residents.
Higgins also highlighted how Parktown Living’s properties give on-site teams room to develop a unique community personality. From a Valentine’s Day build-your-own bouquet event to a paint-a-rock balcony garden social, our teams are empowered to create moments that make residents feel genuinely at home rather than just occupying a unit.
The article reinforces what we’ve long believed. Culture is a measurable driver of lease renewals, resident retention, and ultimately, asset performance.
You can read the full article in ConnectCRE.com: “Why Property-Level Culture is Multifamily’s Competitive Edge.”
About Parktown Living
Parktown Living is a multifamily property management company built on an ownership mindset. Founded by the principals of Investors Management Group (IMG), the firm was created to address the misaligned incentives common in traditional property management models. Parktown Living combines hands-on execution with institutional standards to deliver strong resident experiences, transparent reporting, and consistent performance for owners. The company manages communities across Texas, Georgia, and the Carolinas, with a focus on protecting asset value and driving long-term results. Learn more