News

Atlanta, GA – June 19, 2026 – As artificial intelligence reshapes how multifamily operators run their properties, the conversation has shifted from whether to adopt the technology to how to use it well. In a recent ConnectCRE feature, “The Human Side of Automation in Multifamily Property Management,” Karlin Conklin, Co-President and COO of Parktown Living and Investors Management Group (IMG), shared her perspective on where AI delivers real operational value and where human judgment remains irreplaceable.

Conklin noted that analyses which once required a full week can now be completed in an afternoon, changing how quickly operators can identify trends and make course corrections. She also pointed to a meaningful shift in renter behavior. More prospective residents are using AI tools to search for apartments, which means property websites must now be optimized for AI-driven search results alongside traditional SEO.

On the question of AI replacing people, Conklin was direct. HVAC maintenance serves as a clear illustration. AI can build the maintenance schedule, organize workflow, source parts at competitive prices, and track delivery. The technician still has to show up, diagnose the problem, and complete the repair. The programmable work goes to AI; the skilled work stays with the team.

“The programmable skills taken on by AI mean the site team can use their experience and abilities,” Conklin said.

The article reflects the approach Parktown Living and IMG have put into practice since integrating AI into operations in 2023. Technology handles the volume and the speed. People handle the judgment, the relationships, and the work that matters most to residents.

Read the full article in ConnectCRE: “The Human Side of Automation in Multifamily Property Management.”

About Parktown Living

Parktown Living is a property management company built on the principles of service, transparency, and performance. Launched in 2023, the company has rapidly grown to oversee more than 4,600 units across key markets, including the Carolinas, Georgia, Texas and Colorado. Parktown Living delivers a resident-first experience through strong on-site operations, disciplined management practices, and a culture focused on empowering teams. Backed by the leadership of Investors Management Group (IMG), Parktown Living is committed to creating thriving communities and delivering long-term value for property owners and residents alike.